Posts in Insights
The value to business of working with artists

Tūrangawaewae talks to the place we are from and to where we want to live. Who does not want to feel empowered and connected? To making a positive contribution? The opportunity to work with our Artist Community provides access to secure attraction and retention, creativity, innovation and collaboration.

Read More
InsightsBrian Steele
What’s concerning us : Part 2. UN SDG 8 – Work and Growth

This is the second in a series of articles on what is concerning us. We have widened the title scope from “investors” to “us” given we are all stakeholders in the outcomes.  In each article we concentrate on major issues that companies can positively impact. The United Nations Sustainability Goals “UN SDGs” provide the Framework that Giddy Up has adopted to assist companies meet their Social License to Operate. In our first article we addressed Reducing Inequalities. This time its Work and Growth.

Read More
InsightsBrian Steele
The Circular Economy

The circular economy seeks to understand true cost and to recognise value throughout the supply chain. Following the circular trade winds, ships moved cargo from places of abundance to scarcity. The circular economy follows this pattern and aims to share the upside and reduce if not eliminate waste.

Read More
InsightsBrian Steele
Social License to Operate

No business operates in isolation. We all need suppliers, staff, financiers and customers. We impact on our communities. What we do matters not just to us but to many others. In my many years in business in a range of capacities I have met no one who really met the caricature capitalist who wanted only freedom to do whatever they wanted and only wanted profit.

Read More
Insights, BrandsBrian Steele
Health sector opportunities

Solving health issues can feel like such a Herculean task but there are interesting developments in funding and engagement. In this article we touch on the developed world’s desire for longevity, the eradication of disease in the developing world, and opportunities for business to engage.

Read More
InsightsBrian Steele
The Technology Sector and Education

In the Technology sector the attraction and retention of [senior] talent is daunting if you are a [Cloud] Titan and more so if you are a Prometheus looking to capture fire. This is further a challenge when you are a global challenger / leader in your specialist field, but your customers are offshore and NZ marketing and brand awareness is therefore limited.

So, what are the statistics on engaging the Education sector and how does the company attract talent when it is not well known locally?

Read More
InsightsBrian Steele
Time to be courageous

Directionally and decisively we are entering a new era of care for the environment. Whether you agree with the process or otherwise the PM’s call on new oil exploration shows leadership above the minutiae.

Read More
InsightsBrian Steele
5 sponsorship models that work

When exploring opportunities to sponsor, or get involved in a funding partnership, it’s important to know that there is not just one form of sponsorship, and that you need a sponsorship model and approach that fits your business values and culture.

Read More
InsightsBrian Steele
World Cities Culture

I have recently been curious as to why certain cities are culturally successful. In my quest for information I came across the World Cities Culture Report 2015. The report records cultural engagement from over 30 cities. The information was first published in 2012, with the second edition in 2015.

Read More
InsightsBrian Steele