The Technology Sector and Education
Time to be courageous
In the Technology sector the attraction and retention of [senior] talent is daunting if you are a [Cloud] Titan and more so if you are a Prometheus looking to capture fire. This is further a challenge when you are a global challenger / leader in your specialist field, but your customers are offshore and NZ marketing and brand awareness is therefore limited.
So, what are the statistics on engaging the Education sector and how does the company attract talent when it is not well known locally?
Why involving artists in community partnerships is good for business
Directionally and decisively we are entering a new era of care for the environment. Whether you agree with the process or otherwise the PM’s call on new oil exploration shows leadership above the minutiae.
The Atom Room: A Wellington Collaboration
Today, companies are being increasingly required to cross the chasm and share their wider purpose in the full light of day. A key opportunity to do this is through better defining, articulating and implementing their community engagement story.
Leading in your Community
Lyndee-Jane Rutherford, director of The Atom Room takes us through the collaboration behind the production, and what we can expect to see from the show.
The evolution from sponsorship to partnership in New Zealand
The way customers and employees look at businesses has changed, and it’s more important than ever for businesses to secure their future by sharing not only what they stand for, but what they stand up for.
The multi-billion dollar market of sponsorships and how to get involved
Sponsorship can be traced back to the first Olympic Games, where wealthy citizens and local governments provided financial support to build awareness of their cities, and successful athletes were rewarded with prizes.
Early beginnings of sponsorship in New Zealand can be seen through exploring how art galleries were founded.
5 sponsorship models that work
While we often explore types of sponsorships, it’s useful to look into what has actually been given, who is doing the giving, and how much is being given in New Zealand.
This can help businesses, trusts, and individuals understand how they might stack up.
From Patronage to Partnership - Sponsorship as a two-way street
When exploring opportunities to sponsor, or get involved in a funding partnership, it’s important to know that there is not just one form of sponsorship, and that you need a sponsorship model and approach that fits your business values and culture.
World Cities Culture
The traditional view of arts sponsorship is more closely aligned with charity. It’s motivated by community spirit or love of the art form. However, looking at sponsorship through this lens can blind both sponsors and artists to some mutually beneficial opportunities.
Research supports benefits of sponsorship
I have recently been curious as to why certain cities are culturally successful. In my quest for information I came across the World Cities Culture Report 2015. The report records cultural engagement from over 30 cities. The information was first published in 2012, with the second edition in 2015.
The power of YES
Recently, Giddy Up has been encouraging us to think about how partnering with arts organisations could be of great value to a business, dismantling some long held assumptions about sponsorship.
Pictured are some Singapore public sculptures. I’m unsure as to how they are funded, but note that they sit in front of commercial buildings as well as at the family friendly Changi Airport. Regardless of how the finance has come together, all parties benefit – as well as by (brand) association.
Definitely Maybe: Test and Learn
I recently received a report on sponsorship from Brenda Smith of Generosity NZ, and thought it timely to pull together a few other insights that have come to my attention.
What’s the frequency, Kenneth? Tips around communication
The Oasis debut studio album Definitely Maybe was released on 29 August 1994. As per Wikipedia, it sold 15 million copies globally, helped spur a revitalisation in the British pop music scene and was embraced by the critics for its optimistic themes.
License to thrill: considerations on engagement
News anchor Dan Rather’s random beating in Manhattan in October 1986 created a new phrase in our lexicon: “What’s the frequency Kenneth?” It was the question posed to him during a physical attack.
Could you be the one?
In both entertainment and business, we are looking for a more nuanced and personal interaction. The more personal the approach the higher it is valued.
Customers who play, show loyalty and stay
In business, there is the expectation to be more strategic in finding your sponsorship partner, your ‘one’.
The number of sponsorship opportunities has increased tremendously over the past decade and sport marketing is now a multi-million dollar industry.