Posts in Insights
The Circular Economy

The circular economy seeks to understand true cost and to recognise value throughout the supply chain. Following the circular trade winds, ships moved cargo from places of abundance to scarcity. The circular economy follows this pattern and aims to share the upside and reduce if not eliminate waste.

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InsightsBrian Steele
Social License to Operate

No business operates in isolation. We all need suppliers, staff, financiers and customers. We impact on our communities. What we do matters not just to us but to many others. In my many years in business in a range of capacities I have met no one who really met the caricature capitalist who wanted only freedom to do whatever they wanted and only wanted profit.

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Insights, BrandsBrian Steele
Health sector opportunities

Solving health issues can feel like such a Herculean task but there are interesting developments in funding and engagement. In this article we touch on the developed world’s desire for longevity, the eradication of disease in the developing world, and opportunities for business to engage.

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InsightsBrian Steele
The Technology Sector and Education

In the Technology sector the attraction and retention of [senior] talent is daunting if you are a [Cloud] Titan and more so if you are a Prometheus looking to capture fire. This is further a challenge when you are a global challenger / leader in your specialist field, but your customers are offshore and NZ marketing and brand awareness is therefore limited.

So, what are the statistics on engaging the Education sector and how does the company attract talent when it is not well known locally?

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InsightsBrian Steele
Time to be courageous

Directionally and decisively we are entering a new era of care for the environment. Whether you agree with the process or otherwise the PM’s call on new oil exploration shows leadership above the minutiae.

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InsightsBrian Steele
5 sponsorship models that work

When exploring opportunities to sponsor, or get involved in a funding partnership, it’s important to know that there is not just one form of sponsorship, and that you need a sponsorship model and approach that fits your business values and culture.

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InsightsBrian Steele
World Cities Culture

I have recently been curious as to why certain cities are culturally successful. In my quest for information I came across the World Cities Culture Report 2015. The report records cultural engagement from over 30 cities. The information was first published in 2012, with the second edition in 2015.

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InsightsBrian Steele
The power of YES

Pictured are some Singapore public sculptures. I’m unsure as to how they are funded, but note that they sit in front of commercial buildings as well as at the family friendly Changi Airport. Regardless of how the finance has come together, all parties benefit – as well as by (brand) association.

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InsightsNick Phillips
Definitely Maybe: Test and Learn

The Oasis debut studio album Definitely Maybe was released on 29 August 1994. As per Wikipedia, it sold 15 million copies globally, helped spur a revitalisation in the British pop music scene and was embraced by the critics for its optimistic themes.

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InsightsNick Phillips