The circular economy seeks to understand true cost and to recognise value throughout the supply chain. Following the circular trade winds, ships moved cargo from places of abundance to scarcity. The circular economy follows this pattern and aims to share the upside and reduce if not eliminate waste.Read More
No business operates in isolation. We all need suppliers, staff, financiers and customers. We impact on our communities. What we do matters not just to us but to many others. In my many years in business in a range of capacities I have met no one who really met the caricature capitalist who wanted only freedom to do whatever they wanted and only wanted profit.Read More
Solving health issues can feel like such a Herculean task but there are interesting developments in funding and engagement. In this article we touch on the developed world’s desire for longevity, the eradication of disease in the developing world, and opportunities for business to engage.Read More
In the Technology sector the attraction and retention of [senior] talent is daunting if you are a [Cloud] Titan and more so if you are a Prometheus looking to capture fire. This is further a challenge when you are a global challenger / leader in your specialist field, but your customers are offshore and NZ marketing and brand awareness is therefore limited.
So, what are the statistics on engaging the Education sector and how does the company attract talent when it is not well known locally?Read More
Directionally and decisively we are entering a new era of care for the environment. Whether you agree with the process or otherwise the PM’s call on new oil exploration shows leadership above the minutiae.Read More
Today, companies are being increasingly required to cross the chasm and share their wider purpose in the full light of day. A key opportunity to do this is through better defining, articulating and implementing their community engagement story.Read More
Lyndee-Jane Rutherford, director of The Atom Room takes us through the collaboration behind the production, and what we can expect to see from the show.
The way customers and employees look at businesses has changed, and it’s more important than ever for businesses to secure their future by sharing not only what they stand for, but what they stand up for.Read More
Sponsorship can be traced back to the first Olympic Games, where wealthy citizens and local governments provided financial support to build awareness of their cities, and successful athletes were rewarded with prizes.
Early beginnings of sponsorship in New Zealand can be seen through exploring how art galleries were founded.Read More
While we often explore types of sponsorships, it’s useful to look into what has actually been given, who is doing the giving, and how much is being given in New Zealand.
This can help businesses, trusts, and individuals understand how they might stack up.
When exploring opportunities to sponsor, or get involved in a funding partnership, it’s important to know that there is not just one form of sponsorship, and that you need a sponsorship model and approach that fits your business values and culture.Read More
The traditional view of arts sponsorship is more closely aligned with charity. It’s motivated by community spirit or love of the art form. However, looking at sponsorship through this lens can blind both sponsors and artists to some mutually beneficial opportunities.Read More
I have recently been curious as to why certain cities are culturally successful. In my quest for information I came across the World Cities Culture Report 2015. The report records cultural engagement from over 30 cities. The information was first published in 2012, with the second edition in 2015.Read More
Recently, Giddy Up has been encouraging us to think about how partnering with arts organisations could be of great value to a business, dismantling some long held assumptions about sponsorship.Read More
Pictured are some Singapore public sculptures. I’m unsure as to how they are funded, but note that they sit in front of commercial buildings as well as at the family friendly Changi Airport. Regardless of how the finance has come together, all parties benefit – as well as by (brand) association.Read More
I recently received a report on sponsorship from Brenda Smith of Generosity NZ, and thought it timely to pull together a few other insights that have come to my attention.Read More
The Oasis debut studio album Definitely Maybe was released on 29 August 1994. As per Wikipedia, it sold 15 million copies globally, helped spur a revitalisation in the British pop music scene and was embraced by the critics for its optimistic themes.Read More
News anchor Dan Rather’s random beating in Manhattan in October 1986 created a new phrase in our lexicon: “What’s the frequency Kenneth?” It was the question posed to him during a physical attack.Read More
In both entertainment and business, we are looking for a more nuanced and personal interaction. The more personal the approach the higher it is valued.Read More
In business, there is the expectation to be more strategic in finding your sponsorship partner, your ‘one’.Read More