About us

Giddy Up connects your business with the best community partner(s) for you. We utilise UN Sustainability Development Goals, giving information by industry by cause and documents that we tailor to your situation.

We deploy Artists / Producers to deliver ESG outcomes, address wellness, add innovation in new team combinations, improve stakeholder engagement and community impact all encapsulated within your authentic company story.

Our three phase process is to:

1. Focus in depth on your business including its Purpose and Values, then

2. Match an appropriate community partner to you, and finally

3. Embed and communicate the learnings through an ongoing creative process.

We believe that doing good underpins doing well and welcome you to review our articles and get in touch.


Who are we?

Giddy Up was founded by Brian Steele, from Shoreline Partners, a boutique advisory firm for digital and creative companies. Brian has been active with theatre through over ten years of sponsorship and promoting good governance.

As Shoreline Partners Executive Director, Brian Steele provides business advisory services in New Zealand and off-shore. He also performs Board of Director roles in the Arts, Education, Technology and Iwi sectors.

Brian’s goal is to encourage corporates/businesses to partner with community arts, sports and other activities. He also wants to help people running performance arts events become more confident in their engagement with business.


“Both customers and employees are wanting experiences and a sense of belonging. As a business you need not only to care, but to demonstrate that you care. By caring consistently, you get great rewards. I have been rewarded richly in a way that far exceeds any dollars I have put on a cheque. You’re missing out if you don’t.”

Superior business performance is underpinned by innovation and creative thinking. When a business and for purpose organisation form partnerships, creative thinking transforms both organsations.

We want to work closely with you to understand what makes you and your company special. Through market intelligence we strategically link you with inspiring community partners who live your values and inspire your audience.

From establishing strategic fit, we believe that marketing budgets can then be used more creatively to entertain and engage with potential customers.

Our knowledge, connections and ‘know-how’ combined with practiced processes cut through the white noise of advertising. Inspiration often comes from and involves your employees and makes reaching potential customers easier and more rewarding.

Our mission is to support great businesses and partner them with great community groups from the arts to sports to charities to form transformational partnerships.

We share successful partnership stories with an article a month showcasing brands, for purpose organisations and connectors.